C&C Group

Pharmaceuticals Sector

One of the most complex to be found in the modern business world, the pharmaceutical commercial model continues to evolve and diversify in response to new market drivers.

In common with other industries, recent advancements in technology are driving greater transparency and increased customer awareness whilst rises in healthcare costs and political movements are creating a transformed commercial landscape. In direct response pharma companies must invest in best-practise systems and IS infrastructure to build and maintain their newly designed and implemented post-reform commercial models.

Whilst the scale of technology required to grow share of voice and drive market share has fallen relative to the drop in field-based sales force numbers - the increased functional complexity and the intricacy of the data required to capture and analyse the expanding volumes of pharma sales and marketing data has created a demand for cost-effective and reliable corporate IS platforms and solutions. C&C Group technologists understand pharmaceuticals at a level of detail shared by their customers within the pharma business. This common understanding, subject matter expertise, and awareness of current industry affairs allows them to fully engage with the business and communicate ideas and directions resulting in fast to market, cost-effective, and innovative IT solutions.

Click here to review C&C Group's expertise, skills, and experience throughout the pharmaceutical industry value-chain and brand life-cycle.

C&C Group people speak your language, are familiar with local, regional, and global regulatory requirements, and come to you having already invested themselves in your sector, creating a bridge between technology and the business. This means they innovate from day one, deliver on time, manage costs down, and implement in the areas which will drive the highest ROI. Their priority does not lie with the latest technology; it focuses directly upon providing increased and immediate improvements in your business which in turn will drive a competitive advantage through technology.

Our growth over the past 20+ years reflects a culture of successful engagement with the pharmaceuticals industry. This is built on year after year of successful delivery of programmes and projects, developments and product implementations, and the consistent and persistent provision of high quality recurring application support contracts and other fully managed services. We have a strong track record in delivering solutions throughout the pharmaceutical value chain, covering data management in R&D, patient safety systems to GxP/GAMP standards, SOX compliant commercial systems for contract lifecycle management, and a complete enterprise suite of CRM systems and tools covering both operational customer relationship management and analytical CRM.