C&C Group

Managing the approval of promotional materials has traditionally been a paper-based manual exercise.  Design, artwork and copy are passed from department to department to be approved, via the traditional ‘job bag’, carried in the ubiquitous brown envelope with signature list attached, moving from ‘in box’ to ‘out box’ through the organisation. With a little luck and a lot of manual monitoring, chasing, and processing an approvals job may reach its conclusion in time for final sign-off before a print deadline.

With C&C Group's Promotional Materials Approval System (PMAS) documents can be electronically filed within an electronic approvals system and then passed via a configurable workflow route past internal and external stakeholders for authorisation.

• Corporate-portal single point of entry to your 'job bag' process and single centralized secure database.

• Browser based requiring no software to be installed on the client PC.

• No client side Adobe Acrobat license required unlike other products which have high license costs attached.

• Simple intuitive menus for navigating approval job configuration.

• Supports the ABPI Code for promotional materials approval.

• Extended team-based security model allowing stakeholders to work concurrently in parallel on 'job bags'.

• Approvals processes can be created from templates or set up specifically to fit a particular project.

• Recurring job bags supported to reduce manual labour and ensure compliance with the Code.


• Content can be uploaded and hyper-linked at both ‘job bag’ and granular ‘job bag’ stage level giving you the tools to record the ancillary information around your approvals decision-making.

• Ability to define workflow milestones on a ‘per project’ basis and configure the email broadcast content and recipient lists when milestones are reached.

• Workflow features allow the clock to be started and for milestones to be detected automatically as the time allocated for the approval of a job elapses.

• Email alerts and hyperlink 'direct access job bag' support for reduced manual effort in managing your signatures in 'job bags'

• Implements ABPI Code of Practice and supports EMEA advertising regulations for managing promotional materials including upgrades to keep software in line with changes.

• Fully compliant with regulatory obligations with auditing feature to better support inspections.

• Parallel approval amongst stakeholders to reduce ‘end to end’ processing of ‘job bags’.

• Open non-proprietary framework to support data interfaces with related systems such as HR/absence management which automate signature escalations and proxy sign-off.

• Secure, audited, tracked job bag processes supply reporting data-mart allowing you to highlight opportunities to refine ‘job bag’ cycles and sequences to reduce ‘time to market’ for copy.

• Mobile app under development to bring the ‘job bag’ process to tablet and mobile devices.