C&C Group

C&C Group’s Marketing Planning System (MPS) was designed and built specifically to support the pharmaceutical industry strategic brand planning process.

Outstanding, sustainable, and repeatable commercial success in the life sciences sector is achieved by fully understanding all aspects of the brand including where and how it is currently positioned in the life-cycle. For this to happen it is critical that strategic planning documents the brand owner’s insights into the financial environment, the customers, the prescribers, and the payers - from both a historical perspective and a forward evolution of the brand’s placement in the market.

The MPS provides technology enablement for the global, regional, and country level marketing planning cycle which takes place within pharmaceutical companies each year. By connecting the forecasts, insights, evidence, and strategic direction set out by marketers with responsibility for the brand, the MPS builds collective intelligence and collaborative strength within the brand planning community.

The ability to compile and analyse marketing intelligence across brands into portfolios is just one of the strengths that using the MPS adds to the strategic planning process.

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• Full support for global, regional, and country-level planning with content-flows between planning functions definable at implementation.

• Geographies, planning periods, and product hierarchies defined at implementation.

• Comprehensive library of pharmaceutical marketing process steps and visualisations; e.g. Customer Segmentation, Environment Assumptions, Patient Flow, and Advocacy Analysis.

• Corporate-portal single point of entry to your strategic planning databases, via

• Internet, extranet, or intranet deployed feature-rich browser-based interface.

• No requirement for any PC installation of software – works within an internet browser.

• Extended team-based security model allowing multiple planners to work on the same plans concurrently.

• Sophisticated collaborative features to mirror your marketing process including joint planning design, brand team communications, and copy approvals process.

• Integrated knowledge management features to allow planners to store supporting in Office Group and other formats - creating silos of intelligence within the central planning system.

• Email alerting based on event-triggers such as content updates or forum broadcasts.

• Full audit trails showing plan contributors and their contributions including version control.

• Dedicated business intelligence database fed from the operational MPS database and dimensionally re-orientated to support portfolio planning, financials consolidation, comparative-thinking analysis, and planned vs. actual results.

• Support for SAP Business Objects, IBM Cognos, Microsoft BI, and MicroStrategy business intelligence software.

• Enterprise application integration toolkit to interface data and events between ERP / CRM systems and the MPS.

• Best-of-breed technology using robust, scalable web application framework compatible with major database technologies

• Implementation, hosting, support, training, and maintenance services available.

• Faster ‘plan to market’ cycle via improved accelerated communications between marketers with responsibility at global world-wide level down to country-level field marketers working sub nationally.

• Improved visibility of the global, regional, and country level planning process throughout the entire cycle.

• Shorter planning cycles due to central software tool supporting collaborative multi-user plan creation and consolidated database.

• Better communications using social networking techniques to improve cross-team and inter-brand knowledge sharing and propagation of best-practise.

• Quicker consolidation and agreement between planning teams supported by version control and forum access, peer review, and online discussion of ‘work in progress’ plan content.

• Increased security with the MPS central database eliminating the risks of information loss which occurs when fragmented disparate data stores such as Word document and PPT slides are used to create, store, and communicate plan content.

• Better compliance with the agreed planning process and plan structure for the current cycle with the ability to innovate change being controlled on a team and individual user basis.