C&C Group’s Healthcare Business Intelligence (HBI) platform has been developed over years of delivering business intelligence projects within the life sciences sector. Managing high performance and creating sustainable growth relies on understanding all aspects of your business. This depth of knowledge is achieved by bringing together operational data, competitive intelligence, and customer insights into a central integrated information management (IM) data store available to decision makers throughout the organisation. Business intelligence requirements vary enormously throughout the life sciences life cycle and the HBI platform has a wide variety of support for analytics and reporting covering pharmacovigilance, market access, sales, marketing, and commercial business at operational and executive management level. The HBI platform supports a range of budgets, corporate IT standards, technology options, and implementation choices. A core IM operational data store is implemented in Oracle or Microsoft SQL Server databases and used to collect and integrate typical data sources such as IMS sales data, CRM activity data, SFE data, plus any other data you wish to include. HBI comes pre-configured with measures and dimensions supporting the typical analytical requirements in life sciences including Sales vs. Activity with sales volume, call volume, call rate, coverage, and frequency. Specific requirements such as your organisation’s key account management KPI’s and KRA’s can be added during implementation. We recognise that budgets vary widely in life sciences BI projects and that not every company is seeking to implement a full enterprise information management platform from the outset. Our approach builds success incrementally by creating an analytical environment which can be extended in phases mapped to the requirements within each subject area in your company such as Sales, Activity, Marketing, and Finance. We are able to deliver a mix of our own Microsoft BI based technology alongside any licensed software you may have in place from the major Business Intelligence vendors such as SAP Business Objects and IBM Cognos if you are seeking to keep your licensing costs low. Our staff are experienced and certified with using the major BI OLAP suites and are adept at delivering head-office and field-based reporting and analytics in the most cost-effective manner possible. From a single data-mart delivering specialist pharmacovigilance metrics in a patient safety setting to a dispensing doctor incentivisation scheme operated from head-office through to a complete sales force activity reporting mobile iPad App refreshed over the air using cellular networks - C&C Group has delivered life sciences business intelligence to fit all budgets, timescales, and requirements, large or small. |
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