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Data Bridging

Service Info
 

Pharma organisations in co-promotion situations or those using Contract Sales Organisations (CSOs) often need to share data. This data may consist of targets and activities and therefore it is vital to ensure that the sales force is most appropriately deployed. Problems occur when these organisations use different medical professional data sets. This is where C&C Group come in.

C&C Group are licensed to hold and maintain the Pharbase, Binleys, Cegedim, Doctors.Net and RMS data sets and have matched these various sources together using the C&C Group SEAMLESS software.

Pharma organisations use C&C Group as firebreak to ensure that only the appropriately licensed data is allowed to leave one organisation and enter another. Not only is the data secure but by nature of it being matched using C&C Group’s SEAMLESS software, all parties may be assured that the highest quality and volume of matches are achieved.

To download the info sheet, click here.

 
Features
 
  • Any file format and structure can be accommodated
  • Any frequency of transmission at no extra cost
  • Secure FTP
  • Fully hosted and managed by C&C Group
  • Analysis and statistical reporting
  • Automated data bridges and / or ad-hoc matching requests
  • Match your own data to Binleys or CegedimDendrite
  • Target Lists
  • Activity
  • Data migration from one data provider to another
  • Completely flexible
 
Benefits
 
  • Best match rates available – minimal loss of data
  • Licence obligations are met
  • Automated data exchanges puts CSO or partner activity information quickly into your CRM system
  • Secure
  • Reporting and analytics
  • Closed loop
 
Case Studies
 

Automated Data Bridges have included:

  • Sanofi-aventis and BMS
  • MSD and Schering Plough
  • Boehringer Ingelheim and Innovex
  • Novartis and Innovex
  • Merck and AshfieldIn2focus
  • Servier and Amdel
  • Sankyo and Merck
  • Sanofi-aventis and Proctor and Gamble
  • Sanofi Pasteur MSD and MSD
  • ...and many others

Most pharmaceutical organisations have utilised our ad-hoc data services at one time or another.