Pharma organisations in co-promotion situations or those using Contract Sales Organisations (CSOs) often need to share data. This data may consist of targets and activities and therefore it is vital to ensure that the sales force is most appropriately deployed. Problems occur when these organisations use different medical professional data sets. This is where C&C Group come in. C&C Group are licensed to hold and maintain the Pharbase, Binleys, Cegedim, Doctors.Net and RMS data sets and have matched these various sources together using the C&C Group SEAMLESS software. Pharma organisations use C&C Group as firebreak to ensure that only the appropriately licensed data is allowed to leave one organisation and enter another. Not only is the data secure but by nature of it being matched using C&C Group’s SEAMLESS software, all parties may be assured that the highest quality and volume of matches are achieved. |
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Automated Data Bridges have included:
Most pharmaceutical organisations have utilised our ad-hoc data services at one time or another. |
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