SEAMLESS (Server Embedded Address Matching and Location Enhancing Software Suite)

SEAMLESS is a high performance address enhancement (PAF), cleansing, matching and de-duplication tool developed by C&C Group.

Matching is achieved via sophisticated techniques, unique to C&C Group:

- Structured field and word matching
- Phonetics applied to whole words, sub words and syllables
- Character counting
- Positional character counting
- Consecutive character counting and weighted character counting

Enhancement can be achieved using a variety of sources:

- Post code updates
- Telephone number updates
- Full post office address file (PAF) alignment
- Postal locality awareness
- Commercial business directories

SEAMLESS is an embedded solution (Oracle or SQL Server), which reduces the requirement for costly interfaces, as the software becomes an integral part of our client's system.

C&C Group follow a strict methodology to guarantee your customer and address data quality. We analyse your particular data characteristics and needs before standardising and fine-tuning SEAMLESS to meet your particular data profile. Work can be carried out on or off site.

Current clients using the SEAMLESS product include: Novartis UK, Quintiles Innovex, AstraZeneca and Eurostar.

To download a white paper on SEAMLESS please click here

Dispatch

Dispatch is a multifaceted tool used for reporting, profiling, segmentation and target setting (sales) by the Life Sciences industry. It is fully flexible and easily customised to individual client requirements.

Dispatch Reporter:
This transforms data into a valuable resource by integrating different data sources such as sales data (at primary care group, brick or account level), call data and customer profiles and communicating this information in reports which are easy to analyse and interpret.

We use our own data warehouse to clean, integrate and aggregate our clients' data. Our proprietary 'splitter' technology is then used to partition the data as required e.g. by geographical location. Reports are customised for each client and can be delivered in a variety of formats including automated (email), secure (the Internet), CD, or OLAP cube of choice.

Dispatch Profiler:
This system communicates segmentation and targeting information to your sales force in a fast and user-friendly format. It utilises a rule-based engine and is a two-way system providing the field sales reps with the ability to enhance and fine tune the data and feed it back into the central model becoming part of an iterative process.

Dispatch Target Setter:
Sales force targets can be a contentious issue, which the Dispatch Target Setter helps to overcome. Targets are shown in the context of historical performance, competitor performance, territory comparisons, area, regional and national averages. Sales teams are then able to visualise their targets in context as well as participate in the target setting process, all of which helps to provide buy-in and elicit compliance. Measures include cash and pq, market share, MAT, MQT, PTD. The tool allows controlled adjustment of targets and distribution and can print a formal target acceptance certificate to reinforce accountability.

Sales and Sales Activity Bubble Charts

True pharmaceutical sales and marketing decision support out of the box for less than £10,000.

Deliver direct guidance to your salesforce not just data/reports.

Answer questions like

Standard offering

Technology

VBA enhanced Excel spreadsheets ( Java version currently under development)

For FMCG please substitute Bricks for Stores below.

Bubble Chart / Boston Matrix

x-axis is the product market share
y-axis is the market growth

The matrix is formed by placing intersecting lines on the chart where the x-axis represents the average market growth and the y-axis the average market share. One spreadsheet is produced per product, per territory per month and labelled as such. The production of the spreadsheets is automated based on the raw data being delivered in a specific pre defined format.

Options

Delivery mechanisms

Automated email delivery of self extracting zip files to appropriate sales representatives and managers

Automated production of Adobe PDF representations of each bubble chart and summary sheet. Creation of an HTML index page for Internet/Intranet access.

Data take-on

Assistance with extraction, transformation and load of the raw data. Including extracting activity data from your ETMS/CRM application. Includes automation for future runs.

Customisations

Customisation can be commissioned on a time and materials basis. Possible enhancements could include bubble size weightings based on geo unit or store potential (e.g. number of doctors), time elapse sales continuum reporting showing the evolution of the bubbles over time etc..